About Us

The Story Behind Bonehead Digital

Introduction:
At Bonehead Digital, we believe that every tattoo artist has a unique story and style that deserves to be showcased to the right audience. Here’s a little about our journey and what drives us to help tattoo artists thrive in a competitive industry.
Our Founder:
My name is Tom, and I have over a decade of experience in the marketing space. Throughout my career, I’ve worked as a freelancer for companies big and small, collaborated with agencies, and handled marketing for retailers and wholesalers. I’ve managed millions in ad spend, excelling in strategy optimization and delivering tangible results in marketing, e-commerce, and lead generation. However, my journey has also fostered a deep mistrust and dislike for traditional agencies and many in the digital marketing space. I’ve seen too many agencies chase numbers and produce impressive reports that don’t translate into real business for their clients. Hundreds of leads that never materialize into actual business, or thousands of followers who have no intention of spending with the client. This approach felt immoral to me, and I wanted to create something better.
The Birth of Bonehead Digital:
At the end of 2023, I started Bonehead Digital as a concept. Initially, I worked with a few tattoo artist friends, testing concepts and creating marketing methods that didn’t just chase numbers on a spreadsheet but resulted in actual work for them. The success of these initial efforts inspired me to focus on this niche. I’ve always loved tattoos—the history, the traditions, the rituals, the subcultures, and, of course, the art. Creating Bonehead Digital allowed me to provide my artist friends and the artists I’ve admired for years an honest service that delivers results that truly matter.
Our Approach:
At Bonehead Digital, I personally manage every ad campaign to ensure tailored results for each client. My approach is simple: success is measured by the specific goals we set together—whether that’s growing your audience, increasing engagement, promoting merchandise, or showcasing a new style. While likes and reach have their place, we focus on strategies that lead to meaningful outcomes for your tattoo business.
Our Values:
Honesty, transparency, and goals that matter to the client are the core values that drive Bonehead Digital. I believe in fostering long-term relationships based on trust and delivering results that have a real impact on my clients’ businesses.
TL;DR: With over a decade in marketing, I founded Bonehead Digital to provide honest, results-focused marketing for tattoo artists. My approach emphasizes meaningful growth and connecting artists with clients who truly value their work, all while maintaining authenticity

Who We Are For: Tattoo Artists Committed to Growth

Want to Attract the Right Clients While Maintaining Creative Control?

At Bonehead Digital, we understand that each tattoo artist has a unique style and vision. Our tailored marketing strategies are designed to help you reach a broader audience and connect with clients who truly appreciate your work. Whether you’re just starting out or looking to elevate your business, we’re here to support your growth and artistic journey.
Tattoo Artists Focused on Growth:
If you're a tattoo artist passionate about growing your business and reaching more clients, Bonehead Digital is here to support you. Our strategies focus on connecting you with clients who value your unique style, ensuring your work gets in front of the right audience for steady growth.
Artists with a Clear Identity
Our ideal clients have a well-defined artistic identity. Whether you specialize in traditional tattoos, Japanese tattoos, blackwork, realism, or any other style, we target clients specifically interested in the tattoos you want to be creating. This ensures you attract clients who truly value your work.
Active on Social Media
We work best with tattoo artists who are already active on social media, posting at least twice a week. While you focus on creating amazing content, we handle the marketing to ensure your posts reach the right audience. You don’t need a large following—that's where we come in.
Maintaining Full Artistic Control
At Bonehead Digital, we believe in preserving your artistic vision. Our marketing strategies are designed to complement your existing content without altering your creative direction. You retain full control over your social media presence, ensuring your brand stays authentic and true to your style.
Seeking Quality Over Quantity
Our ideal clients understand that meaningful growth comes from attracting the right audience. We prioritize defining an audience that is genuinely interested in your specific style and are likely to become loyal customers. This approach leads to an active client base that values your work.
TL;DR: Bonehead Digital helps tattoo artists grow their client base by targeting clients who appreciate their unique style. Keep posting, stay in control of your brand, and let us handle the rest.

Bonehead: Cultivating Success for Tattoo Artists

Bridge the Gap Between Your Art and Ideal Collectors

In the world of tattooing, standing out from the crowd requires a targeted approach. Bonehead Digital is here to help you achieve just that. We are a team of passionate marketing specialists with a deep understanding of the tattoo industry. We don't believe in one-size-fits-all marketing solutions. Instead, we take the time to understand your unique style and vision and craft personalized marketing strategies that resonate with collectors who don't just want a tattoo—they want a tattoo from you.
Targeted Marketing Strategies for Tattoo Studios & Artists
In today's saturated market, generic marketing simply won't cut it. Bonehead Digital specializes in crafting targeted marketing campaigns that showcase your work to clients and collectors who appreciate your specific style. With laser-focused social media strategies, we ensure your portfolio reaches the right audience, leading to meaningful inquiries and clients who value your artistry. By taking the time to understand your approach, we help you connect with the right people, growing your business while you stay focused on creating.
Data-Driven Insights for Measurable Growth
Forget marketing based on guesswork. We leverage in-depth industry knowledge and data-driven insights to optimize your campaigns for real impact. Unlike agencies focused on flashy reports, we prioritize what truly matters: connecting you with the ideal clients and projects that match your artistic vision. Our transparent reporting gives you a clear view of your progress, showing how our targeted strategies lead to meaningful inquiries and opportunities. We don’t just promise growth—we make it happen.
Building Long-Term Client Relationships
At Bonehead Digital, we focus on growing your audience and increasing engagement in a meaningful way. Our targeted strategies help expand your reach to those who genuinely appreciate your unique style and vision, fostering a community of loyal followers. By concentrating on the right audience—those who are true fans of your work—we help you build a long-term, engaged following that supports your artistic journey.
TL;DR: You post, we promote. Bonehead Digital transforms your social media into a powerful tool for expanding your reach and growing your audience, helping you gain more exposure and opportunities to create the tattoos you love. More reach, more followers, and more engagement—without the hassle.

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