Tattoo marketing agency. Meta ads built for tattoo artists and studios.

Every account, regardless of tier, gets:

• Full campaign build and ongoing optimisation across messaging, traffic, lead, and growth campaigns
• Targeted audience research, testing, and rebuilds as the data comes in
• Creative testing and simple edits using your existing posts and reels
• Conversion tracking and pixel setup
• Short-burst pushes for guest spots, conventions, and flash days
• Monthly designed PDF report covering performance, creative, and next steps
• Direct line to Tom, plus an optional quarterly strategy review

Full breakdown on the artists page and studios page.

No. Our management fee starts at $549 NZD/month for solo artists. That covers everything we do, the campaign build, creative direction, monthly reports, optimisation, all of it. Ad spend is paid separately by you, directly to Meta from your own ad account. We never touch your money for ads.

$300 NZD/month (~$10/day) is the minimum we'll work with. Below that the algorithm doesn't get enough data to learn who's actually engaging with your work.

Most solo artists land around $450 to $600/month ($15 to $20/day). That's the sweet spot for steady audience growth and consistent enquiry volume. Some of our clients spend significantly more for ultra-tight targeting, faster compounding, or to push specific campaigns like guest spots.

Studios usually run $800 to $2,000 or more depending on whether they're marketing the studio brand alone or also running individual campaigns for each artist on the floor. Full guide with examples.

The studio package ($749/month for small studios, $949/month per location for studios of 4+ artists) covers marketing the studio brand. Your studio's Instagram and Facebook accounts, your floor as a unit, walk-ins, guest spots, conventions. Audience growth, brand presence, enquiries to the studio's DMs.

Individual artists are not automatically marketed under the studio package. If you also want each artist on your floor to have their own ad campaign (separate audience, separate creative, separate ad spend, all aiming at their personal IG account), we run that on top of the studio package, treating each artist as a solo client. 30% off each additional artist beyond the first when stacked on a studio package. Each artist's campaign has its own ad spend paid directly to Meta from their account.

Yes. We don't lock you into long contracts. We recommend committing 3 months because audiences need that long to compound, but you can walk any month with no exit fee.

We build the audience, the campaigns, the calls to action, the ad copy, and the targeted personas Meta needs to see. Then we optimise every piece of it day to day.

Digital marketing shifts constantly. Testing what works on your own account usually means burning a lot of money to learn what we already know. We run this all day every day across 100+ artists, so you get the version that's already been proven, not the version you had to pay to discover.

You're not buying a set of ads. You're buying everything around them.

DMs are the fastest. With targeted audience building and DM engagement ads, we can lift your weekly DM volume quickly. The catch is that a one-click-to-message setup will always pull in some browsers and time wasters alongside the real enquiries. Volume usually outweighs that, but it's a numbers game by design.

Leads cost more per result but convert harder. If a DM costs you $4, a lead might cost $14. The exact figures vary by artist. What you get for it is roughly double the conversion rate, plus tracking. As long as you mark converted leads in whatever platform you reply through, we can tie ad spend directly to revenue. That data then feeds back into the targeting, so we stop chasing "more leads" and start chasing "more leads that book."

Audience building sits underneath all of it. Nobody books a sleeve or a backpiece off a DM they sent while doom-scrolling. They book after seeing your work, in their style, from someone local, again and again, until they're ready. Audience growth is what makes every DM and every lead easier to convert later. It's the part most artists undervalue and the part that matters most over time.

For a lot of artists, DMs are the goal long-term. Around 40 to 50% of our roster runs on DMs and traffic ads exclusively. They've always handled bookings through Instagram, they don't want the overhead of a CRM or a lead workflow, and lifting weekly DM volume is exactly what they want.

For artists who are actively building a business and trying to scale, the campaign usually evolves. That's when we pivot some of the spend into lead ads, instant forms, or email submits, so you've got tracking and a higher-converting funnel sitting alongside the DM volume.

Both setups are valid. It depends on how you want to run your day.

It's the loudest objection in the tattoo industry and we get it. Most agency-burns follow the same pattern: a generalist sales team locks you into 6 to 12 months, hands you off to a junior who doesn't know tattoo culture, the reports are dashboard noise, the creative looks like Canva, and nothing books. By month four you're paying $2k a month for nothing.

Bonehead is structurally the opposite. No contracts. Walk any month. Two-week trial waives the management fee so the worst case is you spend two weeks of ad spend (~$140 to $300) and learn what works. The founder runs every campaign personally, so there's no junior to hand off to. Reports are written in plain English by the same person who built the ads. And we cap how many artists we take in your style and city, so we never bid against you.

The trial is the structural answer. If we're not delivering in two weeks, walk. We don't get paid management for it either way.

Solo plan ($549 NZD/month). We market you as the artist, your Instagram, your style, your bookings. Studio plans only apply if you've got other artists working under your brand who you want marketed alongside the studio account.

Common case in NZ and AU: one-chair private studios, single-artist rooms, room-rentals at a guest space. You're a Solo client every time.

Because the way tattoo work gets booked is unlike almost every other industry. Someone booking a Japanese sleeve isn't clicking a random ad and booking that day. They're researching Japanese artists in their region for months. Following both their local options and their favourites worldwide for reference. Lurking, liking, saving, comparing, sometimes for over a year before they reach out.

A regular marketing agency would write that person off as a "non-buyer." But that long-research, slow-trigger behaviour is exactly what your highest-value clients look like. Our strategies are built around capturing those people, the ones who'll commit to a real piece, not the impulse-tap-once-and-bail clicks. Generalist agencies miss those clients entirely. Read the full breakdown.

We cap how many artists we take in the same style and city. If we already run campaigns for artists in your style within your area, we'll either pass on the application or talk you through whether the geo can be split or shifted. We don't want our own clients bidding against each other in Meta's auction, that's worse for everyone. We reserve the right to refuse work for any reason, but this is the main one.

We don't run ads for plumbers or restaurants or e-comm in our spare time. Tattoo only. Every campaign, every report, every decision is informed by what we've seen across 100+ artists worldwide. A generalist agency is guessing on tattoo behaviour. We've already done the testing.

Yes. The more specific your style, the better our model works. Jack-of-all-trades is master of none in tattoo marketing. We don't want to build you an audience of "people in Australia who like tattoos." We want to build you an audience of Neo-Japanese fans in Melbourne, or Black & grey realism collectors in LA, or fineline first-timers in Auckland.

Niche audiences are smaller, but they're warmer, cheaper to reach, and convert into the kind of bookings you actually want. Not walk-in $150 names on a wrist. The narrower you are, the more clearly we can target.

Honest answer: harder, not impossible. We'll have a conversation during the application about which 1 to 3 styles to lead with. The campaign is then built around those. You can still tattoo whatever you want. We're just narrowing what the ads push to attract a specific audience type. Most generalists end up niching down anyway because the data shows them where their best bookings come from.

Most artists see DM volume lift within the first 1 to 2 weeks. Real audience signal, what creative converts, what targeting compounds, usually clicks at the 4 to 6 week mark. The trial is two weeks; the real picture lands by month two. That's why we recommend a 3-month commitment.

Yes, when they're set up properly. Around 70% of tattoo clients find their artist on Instagram. The trick isn't reach, it's behaviour-based audience targeting on people who actually book your specific style. Generic "tattoo enthusiast" ads burn money. Style-matched, location-aware campaigns built around a real audience profile convert, whether the campaign is set up for DMs, leads, or contact-form submits.

Yes, and some artists do well at it. But Meta's auction, audience signals, and creative testing change every quarter. If you want to spend 10 hours a week reading Meta blogs and rebuilding campaigns, go for it. If you'd rather tattoo, we run them for less than the cost of two days of work.

Usually one of four things: targeting is too broad, creative is too polished (UGC outperforms 3 to 5 times), the offer or call-to-action isn't clear, or the budget is below the algorithm's learning threshold. Drop us an application and we'll audit what you've got.

Even better. We'll audit what you've got, kill what's wasting spend, and rebuild around what's working. No need to start from zero.

Not the same way. Meta's privacy rules across the UK and EU limit messaging-objective ("DM") ad campaigns there. So in those markets we run campaigns on lead-form and traffic objectives instead. You still get enquiries, they just come through lead forms and profile visits rather than one-tap DMs. Audience building, creative, and targeting all work the same. We've run this model for artists across the UK, Ireland, Switzerland and Germany. It works, it just runs different from AU, NZ and the US.

It happens, tattoos sometimes trigger Meta's review systems for "violent imagery" even when there's nothing violent about them. We've seen every flavour of rejection across 100+ artists. We handle the appeal, rewrite if needed, and resubmit. You don't have to deal with Meta support.

No. We connect to your ad account through Meta Business Suite, you stay in control of your IG and FB pages. We never need your password.

Yes, same model. PMU artists. Laser removal.